Paradigm Shift 3.0 - SHINY








An attempt to combine 2 opposing elements: Bold silver metallics and grey drapey garments were condensed to form this collection. With a specific focus on shirts, jackets, waistcoats and pants, an elaboration of different and usual forms , fabric and silhouettes are presented. Entitled Shiny, our fascination with hardwares and metallics has translated in creating a new measure of fun and transformable clothes, making each piece a personal experience... an extension to one's body

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For the lookbook , we wanted to have a fun shoot. Mundane, real, practical and of course the default LOVE element ... It revolves around the 2 lovers, one fun-crazy and one reserved and mysterious. The element of fun being represented by the shiny and metallic structured pieces versus the subdued greys in soft layers with undulating characteristic. Not really putting things liteally but that's how i see it.
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Before I used to hate metallics. I remembered how I consider a silver-y clothing item a tacky piece. Cheap , costum-y but that's decades ago and Silver is the "now".  It's fresh, young and bold...



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Love shirt


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photos by Edrick Bruel




and here's a short film by Jujiin Samonte

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