GOLD DOT, OS AND PARADIGM SHIFT will be at the Superb Bazaar ... all major credit cards accepted! yey
THE Parody
photo by RXANDY CAPINPIN
Styling: Red Mil
Grooming: Jacky Pante
Assistant Photography: Jerby
Tebelin
Assistant Styling: Hanna Pechon
& Alex Gutierrez De Pando
Model: Freddie Abrahams of Elite
Manila
Manila Bulletin May 20 2012
Grab a copy of Manila Bulletin today and check THE PARODY editorial by Rxandy Capinpin featuring our favori pieces from the Shiny collection
STYLE BIBLE FEATURE : Shiny collection
PLEASE TELL US ABOUT THE CONCEPT BEHIND THIS COLLECTION.
It was random. The material came first before we solidified our concept. When we saw the mirror-like PVC leather we immediately knew the direction of the collection. We experimented with the material and incorporated it into our drapey garments. We played with the theme of polar opposites. We wanted to fuse together the hard with the soft and shine with matte.
WHAT MATERIALS, COLORS, AND TECHNIQUES DID YOU USE?
We used gray cotton for our drapey garments, metallic PVC leather, and silver interlock fabric.
HOW IS IT REPRESENTATIVE OF THE PARADIGM SHIFT AESTHETIC?
Our main aesthetic has always been about androgyny. For this collection most pieces are unisex. We also love versatility in garments and we made pieces that can be worn several ways.
WHAT ARE ITS SIMILARITIES AND DIFFERENCES TO YOUR PAST COLLECTIONS?
With metallics present in our pieces, we think it’s fresh, fun, on-trend and young. There was an evident "shift." However, we made sure that it still grasps the Paradigm Shift aesthetic so as not to be lost. We wanted to tell a different story this time.
WHO DO YOU ENVISION WEARING THESE PIECES?
In this age when everyone is game for experimentation in their clothes, it’s hard to tell. But our pieces are made for the adventurous.
IF YOU HAD TO PICK, WHAT ARE YOUR FAVORITE PIECES FROM THIS LINEUP, AND WHY?
Karl: It would be the skort (the baggy shorts that can be transformed into a skirt). We’d love to see more Filipino guys in skirts. We think it provides an alternative silhouette for men. The piece is of course unisex so girls will look amazing in them, too.
Mike: The love shirt. It’s a shirt that can fit two people which is why we called it that. It can be worn on its own and the styling possibilities are numerous.
WHAT CAN WE LOOK FORWARD TO FOR YOUR NEXT COLLECTION?
Prints. Definitely.
Click on the next page to know more about Paradigm Shift. To see their Shiny collection, click on the photo gallery.
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WHAT MOTIVATED YOU TO BECOME A DESIGNER?
Our love and respect for clothes. We both love dressing up. Also our frustration of not finding the clothes we want in the malls.
HOW DID YOU START AS A DESIGNER?
It was totally random. We were in a store. We were daydreaming of making our own line. We then thought why not?
WHERE DID YOU RECEIVE YOUR DESIGN TRAINING?
We did not have any formal training. The moment we started Paradigm Shift was also the moment we started learning.
WHAT IS PARADIGM SHIFT ALL ABOUT? WHAT IS THE BRAND’S DESIGN PHILOSOPHY?
Wearable alternatives.
HOW WOULD YOU DESCRIBE THE BRAND’S DESIGN AESTHETIC?
We think of it as making clothes for ourselves. All our designs always starts with the question “Will I wear this?”
WHERE DO YOU GET YOUR INSPIRATION?
From random things. It can be from the streets, a movie we saw or a Kpop song.
WHO ARE YOUR STYLE ICONS? YOUR STYLE INFLUENCES/INSPIRATIONS?
Jujiin Samonte.
WHICH DESIGNERS/ARTISTS DO YOU ADMIRE MOST, BOTH LOCAL AND FOREIGN?
Karl: Locally, Don Protasio, Xernan Orticio, Rajo Laurel, Cecile van Straten, and internationally, Rei Kawakubo and Helmut Lang.
Mike: Don Protasio, I respect and admire. Internationally, Rei Kawakubo. No one else can match her in my eyes. She’s a god.
WHO ARE THE CLIENTS YOU ENJOY WORKING WITH?
We enjoy working with all our clients. We are always humbled whenever someone appreciates our work.
WHAT DO YOU CONSIDER YOUR BIGGEST CHALLENGE AS A DESIGNER?
Sourcing. It’s the most physically draining and time-consuming.
WHICH ASPECT OF THE DESIGN PROCESS DO YOU ENJOY MOST?
The end part when the hard work is over and we fight who gets to wear the samples first.
HOW DO YOU ENVISION YOURSELF EVOLVING AS A DESIGNER?
We still have a lot to learn. We want to study more the technicalities of fashion design and its business side. We want for our brand to grow and be recognized not only in the country but internationally as well.
WHAT ACCOMPLISHMENT IN YOUR BUDDING CAREER ARE YOU MOST PROUD OF?
Every collection that we have produced.
WHAT ASPECT OF DESIGN DO YOU SEEK TO MASTER?
Pattern making.
WHAT CAN WE LOOK FORWARD TO FROM YOU AS A DESIGNER, AND FROM PARADIGM SHIFT, AS A WHOLE?
We’d love to explore making accessories. Making bags and shoes would be fun.
HOW DO YOU SEE YOURSELF INFLUENCING THE EVOLUTION OF FILIPINO FASHION?
We see ourselves as an agent to encourage more people especially the younger ones in appreciating local brands.
DO YOU HAVE ANY ADVICE FOR ASPIRING DESIGNERS?
Be positive. Fashion is not always glamorous so be prepared to work really hard.
THANKS SO MUCH STYLEbible and especially to Miss Jae Pickrell
FABGELOUS
in cobweb shirt from PURE collection
Shred shirt from BLUE FLIGHT collection
hybrid shirt
we love Gelo Arucan's shift... =p
we want more, Gelo
space skaterboy
@paulhighness PAUL JATAYNA, OS Accesories designer wearing Paradigm Shift hologram shirt..
PLATFORM BAZAAR
This
Sunday, March 18, 2012.. Paradigm Shift and other cool labels will
join.... PLATFORM is Manila's First Youth Culture Convention on March
18, 2012, SUNDAY, at The Playground, Ronac Art Center, Ortigas Ave. :)
**free admission. open to the public. happy shopping.
MANILA OTHGROUND
models: Earl and Krystal Espiritu
on Earl : Paradigm Shift 3.0 hoodie shirt
on Krystal : Paradigm Shift 3.0 grey draped top
photo by Jujiin Samonte
Manila Otherground is an initiative which brings together creative minds from mainstream, underground and everyone in between, to a common ground. Manila Otherground Online partnered with Weemall.com to provide independent brands and designers an entrepreneurial platform to sell their creations that will hopefully create and define the new Manila fashion.
We, at Manila Otherground gathered together your favorite independent brands and designers to provide you with the most creative streetwear alternatives all in one site. With the support of Philippine's number one online mall, Weemall.com, you can enjoy online shopping convenience and avail of their wide payment system
like credit cards and/or DEBIT CARDS (ATMs), Paypal, and Weepal. Another service we are proud of is our same day delivery service within Metro Manila (check site for details).
Manila Otherground will be available at Weemall.com soon. - RCXY BAUTISTA
Support Filipino Indie labels and designers .... Visit Manila Otherground's facebook page to know more..
Paradigm Shift 3.0 - SHINY
An attempt to combine 2 opposing elements: Bold silver metallics and grey drapey garments were condensed to form this collection. With a specific focus on shirts, jackets, waistcoats and pants, an elaboration of different and usual forms , fabric and silhouettes are presented. Entitled Shiny, our fascination with hardwares and metallics has translated in creating a new measure of fun and transformable clothes, making each piece a personal experience... an extension to one's body
For the lookbook , we wanted to have a fun shoot. Mundane, real, practical and of course the default LOVE element ... It revolves around the 2 lovers, one fun-crazy and one reserved and mysterious. The element of fun being represented by the shiny and metallic structured pieces versus the subdued greys in soft layers with undulating characteristic. Not really putting things liteally but that's how i see it.
Before I used to hate metallics. I remembered how I consider a silver-y clothing item a tacky piece. Cheap , costum-y but that's decades ago and Silver is the "now". It's fresh, young and bold...
Love shirt
photos by Edrick Bruel
and here's a short film by Jujiin Samonte
check our site PARADIGM SHIFT
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